Starters - PaTI x Fikra

︎     Introduction
︎     Process

01      JUN Hakyung
          Ayesha Bin Haider

02    LEE Hye-won
         Afra Ashraf

03    JUNG Yul
         Noora Moosa

04    HAN Yoon-ji
         Ammar Khaled

05    PARK Mirinae
         Hind Rais

06    YOON Jeongweon
         Moza Alfalasi

︎    Starters 1.0


The Zen of Ramyun

Cup Ramyun 

7 Eleven in Munbal-dong, Paju-si, South Korea 

            The Zen of Ramyun is a guided breathing meditation inspired by the process of making cup ramyun. The convenience store is the go-to place for a quick and convenient meal, and cup ramyun is a well-enjoyed convenience food. In Korea, cup ramyun is typically had on a rough day - when you don’t have the time to have a full meal or when you need a boost after an all-nighter. As you slurp on the convenient noodles, the heat of the cup noodles engulfs your face and the sensation of the hot and spicy broth spreads through your body as a rejuvenating experience. What goes unnoticed is the beauty and calm in the ritual-like steps of cup ramyun - from the buying, opening, making to the disposing. A soothing and healing experience. The Zen of Ramyun highlights the beauty of this experience with the intriguing blend of ramyun and meditation. Following mini meditation references and combining soothing visuals and animations, The Zen of Ramyun brings a de-stressing journey to everyone's daily life.

The Zen of Ramyun sketches

Process work

Afra Ashraf
A graphic designer based in Dubai, UAE. She considers design as her megaphone to express her ideas and messages loudly, widely and clearly. Her work usually follows an illustrative and typographic style. Originally from India, she is interested in designs inspired by the various cultures and communities around her.