Index  

Starters - PaTI x Fikra

︎     Introduction
︎     Process

01      JUN Hakyung
          Ayesha Bin Haider

02    LEE Hye-won
         Afra Ashraf

03    JUNG Yul
         Noora Moosa

04    HAN Yoon-ji
         Ammar Khaled

05    PARK Mirinae
         Hind Rais

06    YOON Jeongweon
         Moza Alfalasi

︎    Starters 1.0

Mark

Hayaah



Food   
Dalgona (honeycomb toffee candy)
 

Location   
Poi Elementary School, Seoul, South Korea

 
            Hayaah, the Arabic word for 'life', is a set of four trading cards featuring four dalgona candies that hold supernatural powers. They are: Sahari (Earth), Sarab (Air), Loulia (Water), and Tara (Fire). The project was inspired by dalgona candy, which is sold by vendors in South Korea, and the attachment of South Korean millennial and Gen-Z to it. The trading card format is another nod to 90's and early 2000's pop culture. The dalgona characters follow the tale of a humble vendor, who used to draw a smile on children’s faces with her sweet dalgona candy before her secret broke to the world, that she is a wizard. The trading cards remain the only evidence of the tale.





Process




Ammar Yasser
An architect and a designer focused on developing work in various fields that range from buildings, spaces to products and branding. His goal is to work collaboratively with talented designers, develop a globally renowned design brand, and produce inspiring exhibitions and events.

Mark